Culture touches people on an emotional level and creates experiences that linger in the memory. This is precisely where one of the most effective ways to even out seasonal fluctuations lies: appealing to emotions builds loyalty. Those who build loyalty bring guests back—all year round. It is important to strategically highlight what is already available do.
At the FÖN Creative Festival 2026, tourism regions and cultural and creative professionals will work together to cleverly connect the existing resources in their region: existing cultural offerings with tourism infrastructure, and well-known places with unexpected encounters.
The RUPTUR Tourism Dialogue is a collaborative format—not just declarations of intent, but concrete project ideas that become reality. Representatives from Tyrolean tourism associations and cultural professionals sit down together and ask: Where might visitors unexpectedly encounter culture? A sound at the mountain station. A work of art at the hiking parking lot. Small surprises that spark curiosity. It’s not about developing something new, but about cleverly connecting existing offerings.
Those who participate will actively help shape the process and then move on to implementation. Anyone interested can Click here to request participation—space is limited.
An initiative of the Lebensraum Tirol Group.
